Native ads
PREMIUM NATIVE SPACES IN
ONLINE NEWSPAPERS
OUR NETWORK IS COMPOSED ONLY AND EXCLUSIVELY BY DIGITAL NEWSPAPERS PREMIUM OF LOCAL, REGIONAL AND NATIONAL SCOPE.
WE HAVE THE CAPACITY TO CONTEXTUALIZE BY NEWS.
WITH OUR EXCLUSIVE NATIVE FORMATS, WE CAN ACHIEVE THE KPIs OF THE ADVERTISER AND AT THE SAME TIME POTENTIATE A BRAND IMAGE APPROACHING THE BRANDING CONCEPT.
IF ALSO, WE ALSO MONEY DIFFERENT DISPLAY SPACES AS SUPPORT FOR PERFORMANCE CAMPAIGNS.
OUR PARTICULAR CONDITIONS ALSO PREMIT US TO LAUNCH ADVERTISING OUTSIDE OUR NETWORK AND IMPACT ON ANY NATIONAL OR INTERNATIONAL SUPPORT IF NECESSARY
Intext Native
This format seeks exclusivity for the advertiser in the area of maximum visibility of the site, between the third and fourth paragraph of a news, so that it contextualizes:
- High Viewability On Desktop and Mobile
- Major CTR Over 5% in contextualized campaigns.
- Better conversion ratio. The user reads more characters to decide to click.
Native Ads
We redirect the advertiser's landing to interested users through our native formats integrated into a recommendations widget, usually of 3 ads and 3 recommended articles, under the news of a newspaper.
The codes are directly implemented in all the web pages of our editors.
Our spaces are exclusive.
Mentions
It is published on a site with an audience related to the advertiser, not in general media, and redirects to the advertiser's landing page through links, between 1 and 3 positioned in the text. The user goes from reading 95 characters to approximately 400 words.
- Increase the CTR (average 10%)
- Reduce the Bounce Rate
- Increase the conversion rate to Lead
- Increase the conversion of Lead to Sale
FORMATOS NATIVE - BRANDED PERFORMANCE
- With the Native Ads widget we direct users who are interested in the product directly to the advertiser's landing. They read a small title and a description, which together with a reference image, convinces them to continue looking further.
- In our exclusive Intext Native, the advertiser is immersed in the news and capturing all his attention between the third / fourth paragraph, we index a small image and a text with approx. 300 characters, so that it is very little intrusive and is contextualized with the article, which allows the user to be qualified to a greater extent that finally declines by clicking after reading the ad.
- Finally, we now use the "mention", which consists of adding a new conversion funnel generating a site with an article of its own creation and with which it is intended to convince the user completely between the native conventional formats and the advertiser's landing. The reader can decide after reading more than 400 words before clicking on the links that will be redirected to the landing. The bounce time is much less and the ratios soar.
DSP DiViMEDiA
DiViMEDiA can also function as an independent trading desk
In the programmatic world that we live and through the advances of the latest technologies, how could it be otherwise, since DiViMEDiA we are connected since 2014 to different DSPs allowing us to buy Data and Inventory of more than 2 billion daily impressions in more than 80 exchanges.
AdExchanges
The central stone
The auction room that attributes the impression to the buyer who offers the best price.
DMP
Data Management Platform
The data provider.
Track browsing habits, tastes, interests, etc. and build segmented audiences.
Track browsing habits, tastes, interests, etc. and build segmented audiences.
SSP
Sell Site Platform
The inventory aggregator.
The place where publishers put their traffic for sale.
The place where publishers put their traffic for sale.
DSP
Demand Side Platform
The final part of the process.
The platform that buys Data and Inventory.
It allows launching, managing and optimizing campaigns.